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[Video] 20 Reasons You Need To Include Video In Your Marketing RIGHT NOW

Join me this week as I talk about creating video content for your marketing. As you can tell by my content lately, the video bug has bitten Yas.

Now, like many of you, we didn’t have a bunch of equipment just lying around. Check back for the next video to see what I used to make this makeshift recording studio!

Here are all of the statistics I discuss in the video:

  1. 35% of users trust online video ads
  2. 45% of people watch more than an hour of Facebook or YouTube videos a week
  3. By 2022, online videos will make up more than 82% of all consumer internet traffic – 15x higher than in 2017
  4. 59% of executives say they would rather watch a video than read text
  5. 65% of people use YouTube to help them solve a problem
  6. 50% of viewers aged 18-34 said they would stop what they were doing to watch a video from their favorite creator.
  7. 80% of users recall a video ad they’ve seen in the past month
  8. 40% of users take action after viewing a video ad
  9. After watching a video, 64% of users are more likely to buy a product online
  10. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
  11. A website is 53x more likely to reach the front page of Google if it includes video
  12. Social video generates 1200% more shares than text and image content combined
  13. Video Marketers get 66% more qualified leads per year.
  14. Using the word Video in an email subject line boosts the open rates by 19%
  15. Video in email leads to a 200-300% increase in clickthrough rates
  16. Marketers who use video grow revenue 49% faster than non-video users
  17. Marketers who use video receive 41% more web traffic from search than non-users
  18. Including video on landing page can increase conversions by 80%
  19. 88% of video marketers are satisfied with the ROI of video marketing on social media
  20. 70% of marketing professionals report video converts better than any other medium

Sources:

https://www.renderforest.com/blog/video-marketing-statistics

https://biteable.com/blog/tips/video-marketing-statistics/

https://www.oberlo.ca/blog/video-marketing-statistics

Want more tips on improving your website? Check out one of our latest articles, Top 8 Most Important Qualities of a Great Website.

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