[Video] 20 Reasons You Need To Include Video In Your Marketing RIGHT NOW

Join me this week as I talk about creating video content for your marketing. As you can tell by my content lately, the video bug has bitten Yas.

Now, like many of you, we didn’t have a bunch of equipment just lying around. Check back for the next video to see what I used to make this makeshift recording studio!

Here are all of the statistics I discuss in the video:

1. 35% of users trust online video ads
2. 45% of people watch more than an hour of Facebook or YouTube videos a week
3. By 2022, online videos will make up more than 82% of all consumer internet traffic – 15x higher than in 2017
4. 59% of executives say they would rather watch a video than read text
5. 65% of people use YouTube to help them solve a problem
6. 50% of viewers aged 18-34 said they would stop what they were doing to watch a video from their favorite creator.
7. 80% of users recall a video ad they’ve seen in the past month
8. 40% of users take action after viewing a video ad
9. After watching a video, 64% of users are more likely to buy a product online
10. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
11. A website is 53x more likely to reach the front page of Google if it includes video
12. Social video generates 1200% more shares than text and image content combined
13. Video Marketers get 66% more qualified leads per year.
14. Using the word Video in an email subject line boosts the open rates by 19%
15. Video in email leads to a 200-300% increase in clickthrough rates
16. Marketers who use video grow revenue 49% faster than non-video users
17. Marketers who use video receive 41% more web traffic from search than non-users
18. Including video on landing page can increase conversions by 80%
19. 88% of video marketers are satisfied with the ROI of video marketing on social media
20. 70% of marketing professionals report video converts better than any other medium

Sources:

https://www.renderforest.com/blog/video-marketing-statistics

https://studyclerk.com/blog/video-marketing-statistics

https://www.oberlo.ca/blog/video-marketing-statistics

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