January 15, 2010 Mike , , 0 Comment

Clever bit of viral marketing by Xerox. Nowhere in the video does it even mention a Xerox product, the Xerox brand or tagline or the way Xerox can help you until the very end. Think of the marketing dollars put into producing a video of this caliber (in the tens of thousands of dollars) to…

December 11, 2009 Mike , , 0 Comment

Still not convinced that it’s worth having a video on your website? “We typically get up to a 20 percent increase in conversion rate on products that have a video, and also a lower return rate at the same time. It’s hard to put an exact dollar amount on it, but I would say that…