April 26, 2011 Mike , , 0 Comment

In a similar vein to yesterday’s post on podcasting, today I want to talk a bit about video for your website. Like podcasting, video is a vastly underused medium in local online marketing efforts. And while it’s true that it used to be difficult, expensive and time-consuming to get video on the web, today there…

January 19, 2010 Mike , , 0 Comment

From a recent Gary Vaynerchuk video blog. Watch the video and then read on below: So what do you think? Have you, as a consumer, changed your expectations of companies you purchase from in regards to their responsiveness? Are you frustrated if the store you buy from doesn’t have a Facebook, Twitter or even a…

January 15, 2010 Mike , , 0 Comment

Clever bit of viral marketing by Xerox. Nowhere in the video does it even mention a Xerox product, the Xerox brand or tagline or the way Xerox can help you until the very end. Think of the marketing dollars put into producing a video of this caliber (in the tens of thousands of dollars) to…

December 11, 2009 Mike , , 0 Comment

Still not convinced that it’s worth having a video on your website? “We typically get up to a 20 percent increase in conversion rate on products that have a video, and also a lower return rate at the same time. It’s hard to put an exact dollar amount on it, but I would say that…